If you have just started your own business then you might want to diversify your advertising methods. This will allow you to find out which one is the best for your business. If you have no idea where to start, you could try blogging. It’s very easy to setup and do. If you don’t mind spending 15 minutes each day (or every two days) on updating the blog then this option would be perfect for you. Because you have the opportunity to connect with your customers. By doing so will make your business appear and feel more personal.
Why Should You Blog? – In today’s tough economy, you would be crazy to not to take the advantage of all those technologies and services on the Internet. Blogging has been around for a number of years now and it’s proven to be a success magnet for businesses. Many people have already experienced the power of blogging, so it’s up to you whether you want to taste the pie.
Selecting The Right Service – The most popular free hosted blog service provider is Blogger.com. It’s owned by Google, so it should be around for a while. It gives you the option to use your own domain and the sign up is easy, especially if you already have a Google account. You can have a blog set up and running with in less than 5 minutes! There are no restrictions on advertising; as long as you don’t open up 10 accounts and post the same content on all them then you should be fine. Choosing this platform is one of the easiest way to get started with business blogging. Blogger.com has over billions of users, so by putting your contents there you will definitely attract visitors to your main website.
The second option is Weebly.com. It offers a free website in conjunction to your blog site. This site is specifically geared towards businesses that have products to sell. They provide professional layouts and customisations to make your blog as unique as you want! The website is fairly easy to navigate and use, but not as easy to use as Blogger.com in my opinion. Weebly seem to have more features than the other platforms available. It isn’t just a blogging platform, you can practically create an entire website, with listings of all your products and services.
There are many more sites like these, so the best thing is do would be to do some research yourself and you will surprised what you can find on the net. The thing about third party hosted services is that you can create as many blogs or websites as you like(the content must be unique on each one). What you can do after is to link them up and also link them to your main site. This is just one way of benefiting from blogs; the possibilities are limitless, so start using this free medium to promote your business today!