Social media is one of the fastest growing types of marketing. More and more people use Facebook to connect with family and friends, and business owners can use the platform to attract new business and increase sales. While the idea of using Facebook is growing in popularity, there are still many business owners who are unsure of the ways they can benefit from using it for marketing. The following are just a few of the many ways an issa asad facebook marketing plan can help attract new business and create an online presence that will build brand loyalty and recognition.
Target Age Groups
Facebook users are required to enter their birth date as part of their profile. While this information can be kept private, most users choose to make it public. This allows businesses to target users by their age, which makes it easier to create ads that are tailored to the users preferences. Don’t waste time and money on ads that won’t have impact, when targeting age groups can jump start any marketing campaign.
Facebook can access a users browsing history and allow advertisers to display ads to individuals who have viewed sites that are relevant to their advertising campaigns. This allows advertisers to ensure their ads are relevant to the individuals that can see them, which can help boost ad clicks and overall brand exposure. Sponsored ads are also more revered in social media, which can help establish brand loyalty from the first point of contact.
Facebook allows users to report various life achievements, and advertisers can target users based on this information. If an individual becomes engaged, then those companies in the wedding industry can advertise directly to that user. Whether an individual is starting a new job or celebrating a birthday, make sure relevant ads hit their news feed. This is just one of the ways that Facebook is changing online advertising strategies.
Navigating a Facebook advertising campaign is no easy feat. Issa Asad can help any company, large or small, make sense of social media advertising and help propel them into a financially successful future. Contact him today to learn more, and tap into the wealth of advertising potential that is available on Facebook.