Categories
Business Planning‎

How One Simple Idea Can Flood You With New Business

Right now, no matter what time of the day or night you are reading this, someone’s website is making money – a lot of money – using one simple idea.

It’s an idea you should be using to increase the profitability of not only your website, but every aspect of your marketing efforts as well. And even if you are using this idea to some degree, even small improvements can produce huge gains on your return on investment.

What can this idea do for you?

  • It can create a large list of people who identify themselves as being interested in your product or service.
  • It can also produce a list of people who ask to receive your marketing materials.
  • It eliminates forever the problem of sending out untargeted junk mail that does not get opened or read.
  • It generates repeat traffic to your website as long as you keep producing fresh and useful content.
  • And most important of all, when your marketing message is requested, welcomed, expected and read by interested prospects; your sales rates increase exponentially.

What is this simple idea? No doubt you’ve already guessed it is Permission Marketing a phrase coined by Seth Godin when he literally wrote the book on the subject.

Mr. Godin defined Permission Marketing as the very opposite of Interruption Marketing, such as the telemarketer who calls right in the middle of your supper. The Permission Marketer instead obtains your consent to market to you often with the offer of a free booklet or some other free product of value.

A free offer “lowers the bar” for a reader to respond and it subsequently enables you to build an ongoing relationship with that person. The whole idea behind Permission Marketing is that it breaks through the clutter of all the other messages bombarding your prospects every day.

Godin calls this getting the prospects to “raise their hands” or volunteer to participate in your marketing. Thereafter, any marketing message they receive is by consent, and they can “opt-out” at anytime they choose, so their involvement is always with permission.

Godin sums up the concept of Permission Marketing as, “turning strangers into friends, and friends into customers.” If you aren’t already using Permission Marketing along with your other marketing strategies, you need to get this ball rolling right away.

If you already have some aspects of it in place, keep improving, it will be the best investment you will ever make.

And finally, if you haven’t read Seth’s book, Permission Marketing, I just cannot recommend this book enough. It WILL make you money.

Categories
Business Planning‎

Discover Ways To Reduce Costs For Your Small Business

One of the important techniques for developing a business would be to elevate revenue and also lower expenses if achievable. That is something pretty much every business tries to accomplish as well as something a lot of business people aren’t in a position to do by themselves. If perhaps a company owner really wants to lower expenses, one of the things they’re able to achieve is work together with a global logistics consultancy professional to be sure their own inventory as well as shipments are taken care of adequately.

A business owner who isn’t experienced working together with logistics is probably to figure out there are a great deal of ways to increase efficiency and also reduce costs by working along with a specialist. The expert already has the experience necessary to be able to enable them to change exactly how their own business performs in order to make sure there will be adequate inventory readily available, that there’s sufficient storage for the stock, and also that almost all cargo shipments will be managed in the most economical approach feasible. This will make a considerable difference in not merely the costs of operating the organization, however the way the business operates as well.

If perhaps you happen to be a business proprietor that is searching for ways to reduce costs and elevate earnings, take the time to look at the logistics for your organization. It’s most likely going to be extremely good for you to work with a uk logistics consultancy expert that can assist you to change the logistics for your own business.

Categories
Business Planning‎

Factors That Influence Technical Entrepreneurship

There are many factors that are said to influence technical entrepreneurship. For this reason, many who wish to go this direction will be reluctant. The truth is, very few people succeed in these ventures and this is a factor that will come to play to affect this kind of business. First, though it is vital to get a clear picture of what it is exactly and how people go about it. You will venture into a market in which you can use your skills to influence society and provide products with expertise.

Technical entrepreneurship however can be best placed to be for people who establish a niche and master the top ways to water the niche. Among the factors that come to play is expertise itself. You have to have the technical knowledge that will give you the authority to offer products. Therefore, you need to up you game and provide something that people can trust and use effectively. Environment also plays a big role in influencing it. The environment of the market will determine the sense that the product will make once out. The market might be saturated; this will definitely have an effect.

Your mode of delivery of the product and services with technical entrepreneurship will also matter. This is because you must be well versed with all the latest technology which will appeal. You want your business to be relevant and the kind of technology you employ will definitely play a role in influencing the venture. The product will matter as well. Technical entrepreneurship will tend to be a hard market to crack and once you decide on the product, it will be good to make sure that it actually lives up to its promise and serve the users accordingly. Other factors may center on the different groups targeted for the product.

Some people might say that some cultural factors will influence this kind of venture. This is because it is good to look at all the angles where business is concerned. Technical entrepreneurship remains a hub for those who master it. It can be difficult but many people will make it big and get to learn what it is about. Without a doubt, there is great need for you to know how to prepare for it and get to know the factors most crucial. You can do this by going online and researching on different resources. You will also find it necessary to track the performance of different ventures and see how they are performing.

However, the ultimate teacher will be to immerse in the game and learn first hand what it really takes to make it in technical entrepreneurship. Many are the conflicting reports that can be the source of great confusion but, as you focus and learn from others, you will begin to see what the factors are and how you can actually ride above them and emerge a winner. Look for tips that are relevant and you will surely be informed. Money issues for start-ups are always a big topic and it is wise to know about all the best sources.

Categories
Business Planning‎

Small Business Tips for Using Social Media

With the prolific rise of Social Media and the many benefits it can have for a small business here are a few reminders of some simple guidelines you should follow to maximise this useful marketing tool.

The first thing to remember is that social media is a two-way interaction and companies cannot own the conversation anymore; companies simply cannot control the conversation anymore. If a customer has received a poor service there is nothing that can be done to prevent them posting about their experience on Twitter, Facebook, LinkedIn or whichever medium they feel. Any attempt to manipulate or moderate the social world is normally greeted with a scathing response by it’s members. The best thing to do is to greet any criticism with a considered and honest response; if this means apologising then so be it! It is almost impossible to censor content on social media as people will simply go elsewhere to voice their opinions. Social media gives companies an ability to listen to customer issues and respond to them in timely fashion.

An area of social media that can be somewhat moderated is the output of your company and its employees. In recent years major corporations such as Virgin Atlantic have fallen victim to the social media bite-back; thirteen cabin crew members were dismissed after posting on a network that their airplanes were full of cockroaches. It is estimated that one in three employees are now using technology that is not sanctioned by their company; providing employees with clear guidelines on what they can and can not do is the most reasonable stance to take.

The final thing to remember is that if you encourage user generated content then there is a possibility this can backfire. If you are commenting on your company page or profile make sure you declare that you actually work for the company although not all companies abide by this code. Deceiving your contributors can often end very badly as companies such as Honda found out when they unveiled its new Crosstour car on it’s Facebook page and received an absolute panning.